From the day when test tube babies first became known in the 1980s, it has become a subject of hope and abuse. Contrary to other medical procedures that require high technology it has never lost its appeal. Actually its appeal has increased with media coverage and commercial concerns. As a result of the social, psychological pressures coupled with expectations from the family members, couples who could not have children have seen test tube baby treatments as a saviour and thus treatments with no certain ethical boundaries have become widespread among medical circles. The following are headlines taken from the media in this regard:

-there will be no couples without children!
-end to infertility with test tube babies!
-after test tube babies now genetic babies!
-famous doctor glues embryos to the uterus using laser techonology!
-famous doctor reveals the miracle formula!
-famous doctor cliamed that they had the best pregnancy rates in the world!
-famous doctor puts an end to infertility with ovary transplant!
-test tube baby treatment is now 100% successful!
-now it is in your own hands to have the perfecr baby!
-test tube baby treatment is now cheap!
-have one test tube baby trial and the second trail is for free!
-pay for three test tube baby trials and if there is no pregnancy we will refund your money!

Why then did centers and famous doctors corrupt assisted reproduction treatments in such a way as never seen in other medical procedures? The answer to this question is not very simple.

1. Assisted reproduction treatment is actually a ground breaking method in the treatment of infertility. Especially with the application of microinjection after 1992, the problem of male factor infertility was solved and thus a light at the end of the tunnel for couples who could not get pregnant appreared. However, it should be stressed that still many couples will not be able to have their own biological and genetic babies. Although success rate of test tube baby applications among selected couples and young women is above 50%, live birth per application is around 35-40%. With repeated trials 80% of the couples who start the treatment get pregnant but the remaining 20% are still unsuccessful.
2. Until mid 80s the technology and skills associated with assisted reproduction treatment was in the monopoly of a limited few but then there was an explosion in the number of centers offering this treatment all around world. For example, in the beginning of the 1990s there were such centers located even in apartment flats in London targeting wealthy couples from third world countries. However, England and other developed countries quickly established a central supervision agency and very cleraly drew the ethical and medical boundaries of assisted reproduction treatments and were thus able to overcome hope merchants which were incorrectly informing people via advertisements and the media. As a result the numerous centers closed down one by one leaving only the ones that were using scientific and ethical methods.

3. In a sector where the turnover and transfer of experts is even higher than in football, scientific and ethical rules are based on personnal benefit, commercial gain and fame. There is still a need for time for all the pieces to fall in their right places.